What is Curiosity Marketing?
Creating “Curiosity” or “Piquing Interest” is extremely important in growing a successful business online. You want the people that are watching you to pay attention to your message without knowing ALL of the details, which will prompt them to ask you for more information.
Instead of giving ALL of the information up front, you want to leak the details a little bit at a time. That’s right! Create a sense of mystery, with a hint of urgency, and bam! You’ve got yourself a recipe for EXCITEMENT! Your prospects will say “Hey, can you tell me more about your product, your business, etc.?” faster than your bank account can grow!
It’s great to create curiosity on Facebook, Facebook Stories, Instagram, Instagram Stories and Tik Tok when it comes to social media. The posts on this page have come directly from the leaders in Super Patch that have received a lot of engagement and sales from them. You can copy the pictures and use the text but put your own personality in them. Don’t change too much of the content because the way these are written has already proven to WORK.
Next, there are some
important things to
keep in mind…
-
The goal is to turn a LEAD (someone that sees the post) into a PROSPECT (someone that has expressed an interest by responding to the post) and then to create a SALE from the post.
-
You want to create enough interest that the lead actually WANTS to reach out to you.
-
You must ENGAGE and CONNECT with the prospect once they make a comment.
-
It’s important to also post pictures of YOURSELF to create a connection with your audience.
-
Create content that will be relevant today, tomorrow or a month from now.
-
Learn how to tell STORIES that create curiosity and interest that people can relate to.
-
Learn how to tell STORIES that create curiosity and interest that people can relate to.
-
In the beginning, you have to make up in NUMBERS what you lack in SKILL. DO NOT use phrases like “drop in the comments”, “comment below”, “if you’re interested” or “stop your scroll” in the text of your posts. Instead substitute a couple of letters with emojis so the algorithm does not pick it up.
-
Make sure to ♥ your own post to ACTIVATE the post and use emojis.
-
FOLLOW UP, FOLLOW UP, FOLLOW UP!! It works really well when you follow up with an “update” or “new testimonial”.
It’s important that you are strategic in every single thing that you do online! Every post, share, comment or like/love should serve a PURPOSE. Whether that’s to educate, inform, inspire, entertain, make them laugh or show support — there should be some thought behind your actions. If someone looks at your posts and says “so what” that is NOT a good post. Keep in mind that the average person looks at someone’s posts on their newsfeed 9 times before they buy, so POST DAILY!!! This shows consistency, which builds TRUST.
Interesting Social Media Facts
-
Facebook has 2.19 billion users per month
-
Instagram has 1.89 billion users per month
-
The average person opens Facebook 17 times per day
-
Social Media allows you to reach beyond your city/country without leaving your home